THE GOODS    |    THE DETAILS

CATALOG DESIGN
While working at Hallmark Home & Gifts I spent a lot of time concepting, planning and designing catalogs for the vendors and consumers. I worked with the photographer and photo stylist throughout the process. Below are a few examples for Floor 9 and Easy, Tiger.



Photographer: Jeff Jones
Photo Stylist: Jenn Bohatyritz & Bronwen Bloem
STOP MOTION DESIGN
This video is to promote the Kansas City Chiefs Cheerleaders and Beauty Brands stylists. I was in charge of story boarding, directing the models & photographer and designing the final stop motion video.







PHOTO STYLING
I worked closely with the photographer to art direct and style each photo based on its use. These photos were then used for various digital and print projects.




Photographer: Mike Prepejchal
RETOUCHING
Below are various images for print, digital and marketing that I retouched.

BRANDING
Floor 9 is a lifestyle brand built on artisan intuition and craftsmanship. I was apart of defining the brand’s new “look” when the focus shifted towards making everything unique and giftable. Below are some illustrations, packaging concepts and part of the brand book that I created for this brand.