I had the opportunity to help brand AMC Theater’s reopening campaign after the pandemic. “We Make Movies Better” entices moviegoers to come back to the theaters with the magic of cinema.
The entire design system is built around light. The bright red AMC neon sign, the taste of buttered movie theatre popcorn, illuminated steps on the way to your seats, projector lights dancing across faces and the dimming of lights until it fades to black.
